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Everyday essentials now account for 20% of online shopping searches

Every day staples such as milk and bread, are now among the most searched for online terms – amassing nearly 1.5million searches with leading UK retailers, according to new research.

Brands rank higher with a ‘highly browsable experience’

Travel industry websites can rank higher on Google by giving searchers a highly browsable customer experience, with more links to related content on the site, according to new research.

Amazon takes on WhatsApp with “Anytime”messenger

Amazon is reportedly developing an encrypted messaging app called Anytime, designed as a direct competitor to WhatsApp, Facebook Messenger and other popular messaging apps.

The many faces of the connected customer

Businesses may be overlooking connected customers’ situational demands, as shoppers’ purchasing behaviours shift depending on the item they are buying, according to a new report.

Retailers are ready for AI marketing

While artificial intelligence is becomes a major new tool for marketers, nearly one in two retailers are missing out on leveraging AI marketing to better understand customer behaviours, according to new research.

Fussy fashion shoppers buy from just three online stores

The average fashion shoppers is buying from just three online stores, with many caring more about personalisation and relevance than content, according to new research.

Brexit prompts consumers to put price before brand loyalty

Brexit prompts consumers to put price before brand loyalty

A quarter (25%) of Apple fans in the UK are considering switching brands in the wake of recent price rises and an increasingly stretched household budget, a new survey ...
Brands and retailers to cash in on ‘festravel’ this summer

Brands and retailers to cash in on ‘festravel’ this summer

Festival tourism is one of this year’s biggest trends, with almost half (47%) of Brits willing to travel abroad for a music festival, representing a big opportunity for brands, to...
Growth of ecommerce changing in-store shoppers expectations

Growth of ecommerce changing in-store shoppers expectations

Over half (55%) of shoppers know exactly what item they want to buy by the time they arrive in a shop, with many put off by staff that lack knowledge,...
Online - Personal service leads to more purchases

Online - Personal service leads to more purchases

More than three quarters of consumers claim that receiving a personal service is important when purchasing online highlighting the need for human interaction to be available in real time customer...
Online reviews boost sales (even if they’re negative)

Online reviews boost sales (even if they’re negative)

The number of online reviews a product has directly correlates with its sales performance, even if some of the reviews are negative, according to new research.
Mobile commerce trends: Sharing drives Apple Wallet sales

Mobile commerce trends: Sharing drives Apple Wallet sales

More than 75% of retail passes in Apple Wallet are the result of peer sharing, rather than through marketing channels, according to new research.
New study shows how brands can beat Amazon at its own game

New study shows how brands can beat Amazon at its own game

Ecommerce businesses could add as much as 6% to their revenues, representing tens of billions of dollars globally, by focusing on the most effective optimization and personalization techniques, according new...
UK retailers improve their Twitter customer service

UK retailers improve their Twitter customer service

Survey indicates that retail is lagging overall in digital customer service