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Global ecommerce trends: Personalised cross-device strategies win today’s m...

The vast majority of mobile sales take place within well-designed mobile browsers and shopping apps, according to new research.

86% of UK shoppers will swap personal information for improved online custo...

Across the board, UK shoppers are coming to accept that personal information is worth swapping for improved shopping experiences, with 86% agreeing they would volunteer personal data for improved privacy, faster shipping and greater discounts and deals.

Younger audiences moving away Facebook

Facebook is losing friends among teens and young adults, according to eMarketer’s report on UK digital users, which is set to be released later this month.

“always on” sales are damaging profits

As consumers admit they avoid stressful sales altogether, there’s ample opportunity for retailers to ditch excessive discounting and focus on a better customer experience instead.

75% of US advertisers already using influencer marketing report finds.

US advertisers are so enamoured with influencer marketing that a full 75% of their companies currently employ the discipline and almost half (43%) are planning to increase their spending on it in the next 12 months.

Goodbye retargeting? Marketers plan to shift to new marketing channels post...

The new ‘cookie law’ could see brands lose more than 40% of web traffic, meaning that marketers will have to shift to new marketing channels, according to new research.

Consumers losing trust in local businesses due to online errors

Consumers losing trust in local businesses due to online errors

Consumers are losing trust in local businesses because of errors and inconsistencies online, according to new research.
Taking risks ‘key to retailers’ survival’- report

Taking risks ‘key to retailers’ survival’- report

Retailers need to speed up the pace of innovation and think like technology companies in order to survive, according to a new report.
 The Importance of Social Commerce.

The Importance of Social Commerce.

From shoppable Instagram feeds to ‘Buy’ buttons on Pinterest and YouTube, social commerce is reshaping the online shopping world as we know it. This infographic from shopping reviews platform Best...
Retailers need to invest in ‘visualisation’ technology to boost online sales

Retailers need to invest in ‘visualisation’ technology to boost online sales

Almost half of shoppers would spend more online if they had access to technology that helped them to better visualise and understand how products work, without having to go store...
People spending less time on Facebook and more time on Google

People spending less time on Facebook and more time on Google

Facebook lost ground to Google in January as users spent more time on YouTube and other Alphabet properties, according to a report.
Brands tripling spend on Amazon ads to reach intent-driven shoppers

Brands tripling spend on Amazon ads to reach intent-driven shoppers

Brands are showing increasing interest in buying search ads on Amazon, with spend growing nearly 3 times between the 3rd quarter of 2017 and the first quarter of 2018, to...
Brands spent average of £51,891.98 on influencer marketing in 2017

Brands spent average of £51,891.98 on influencer marketing in 2017

Brands working on Influencer Marketing campaigns spent an average of £51,891,98 per campaign, up 38.6% with Instagram Stories and Snapchat driving investment, according to new research.
Contextual video advertising increases dwell time by a third

Contextual video advertising increases dwell time by a third

Contextual editorial video content dramatically increasing a consumer’s engagement and recollection of video advertising on a web page, according to new research.