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Marketers put data analysis ahead of social media skills

72% of marketers consider data analysis to be the most important skill for their organisation to acquire over the next two years.

Digital consumers more likely to ditch bad brands than high street shoppers

Consumers who prefer to engage brands through digital channels are more likely to swap providers than those that engage with businesses by phone, via the contact centre or in-store, according to new research.

Economic and political uncertainty leads to year of two halves for consumer...

Consumer spending shifted in response to the changing economic and political environment, resulting in a year of two halves, according to the annual analysis of UK consumer spending by Barclaycard.

£2.1m Ecommerce Survey identifies 81% of abandonment ignored.

A 12 month survey for 2016 conducted by Optilead has identified that 81% of online abandonment were totally ignored.

Mobile overtakes desktop traffic

Recent research has shown that visits to retail websites via mobile devices have overtaken desktop traffic for the first time

Omnichannel: The Crossroads to a Successful Customer Experience

Increasingly connected and mobile, consumers are using multiple devices and channels (online and offline) in their buying process, with 70% of UK shoppers using both online and in-store channels.

Online to replace TV as top ad medium by 2020

Online to replace TV as top ad medium by 2020

Online will replace TV as the leading global advertising medium by 2020, according to new research by IHS Markit.
Costco awards new reverse logistics handling contract to XPO

Costco awards new reverse logistics handling contract to XPO

XPO Logistics has been awarded a new contract with Costco Wholesale UK Limited to manage the company’s reverse logistics for its 28 warehouses in the UK. The contract will Costco...
Brands Get Ready: Gen Z Are Growing Up and Ready to Challenge

Brands Get Ready: Gen Z Are Growing Up and Ready to Challenge

Generation Z (people aged under 19) has its own distinct behaviours, attitudes and responses to advertising, and brands need to adjust accordingly for this new type of consumer, according new...
Top 50 most purchased brands in the world

Top 50 most purchased brands in the world

Coca-Cola was the most purchased brand in the world during 2016, followed by Colgate and Lifebuoy soap, according to a new study.
Little consumer interest in 2017’s hottest digital tech- survey

Little consumer interest in 2017’s hottest digital tech- survey

Most UK consumers are not interested in embracing the six technology trends tipped as ‘ones to watch’ this year, according to new research.
Amsterdam introduces contactless payment jackets for homeless people

Amsterdam introduces contactless payment jackets for homeless people

An innovative new method of donating money to the homeless using a contactless payment system fitted to a winter jacket is being tested on the streets of Amsterdam.
Nine top predictions for e-commerce in 2017

Nine top predictions for e-commerce in 2017

Andrew Pearl, strategy director EMEA, Profitero, has nine top predictions for e-commerce in 2017.
Brits selling more online than ever

Brits selling more online than ever

Nearly half of all UK adults (44%) have earned extra money by selling goods or skills online, according to a new survey.