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Retailers need to invest in ‘visualisation’ technology to boost online sale...

Almost half of shoppers would spend more online if they had access to technology that helped them to better visualise and understand how products work, without having to go in store to see them, according to new research.

Wetherspoons shuts down all pub social media accounts

Pub chain JD Wetherspoon is closing its Facebook, Twitter and Instagram accounts following the abuse directed at MPs and others.

Unilever donates to charity for each Knorr video ad view

Unilever food brand Knorr is trialling a new video ad format that lets viewers choose a charity to benefit from the revenue it derives if they view an ad for at least 15 seconds.

Goodbye retargeting? Marketers plan to shift to new marketing channels post...

The new ‘cookie law’ could see brands lose more than 40% of web traffic, meaning that marketers will have to shift to new marketing channels, according to new research.

Taking risks ‘key to retailers’ survival’- report

Retailers need to speed up the pace of innovation and think like technology companies in order to survive, according to a new report.

75% of US advertisers already using influencer marketing report finds.

US advertisers are so enamoured with influencer marketing that a full 75% of their companies currently employ the discipline and almost half (43%) are planning to increase their spending on it in the next 12 months.

Consumers losing trust in local businesses due to online errors

Consumers losing trust in local businesses due to online errors

Consumers are losing trust in local businesses because of errors and inconsistencies online, according to new research.
86% of UK shoppers will swap personal information for improved online customer experiences

86% of UK shoppers will swap personal information for improved online customer experiences

Across the board, UK shoppers are coming to accept that personal information is worth swapping for improved shopping experiences, with 86% agreeing they would volunteer personal data for improved faster...
 The Importance of Social Commerce.

The Importance of Social Commerce.

From shoppable Instagram feeds to ‘Buy’ buttons on Pinterest and YouTube, social commerce is reshaping the online shopping world as we know it. This infographic from shopping reviews platform Best...
Auto Trader's search by monthly price drives £300m worth of finance enquiries to retailers

Auto Trader's search by monthly price drives £300m worth of finance enquiries to retailers

According to Auto Trader circa £300 million worth of finance enquiries have been sent to retailers following the launch of its monthly payment search functionality in December.
“always on” sales are damaging profits

“always on” sales are damaging profits

As consumers admit they avoid stressful sales altogether, there’s ample opportunity for retailers to ditch excessive discounting and focus on a better customer experience instead.
Younger audiences moving away Facebook

Younger audiences moving away Facebook

Facebook is losing friends among teens and young adults, according to eMarketer’s report on UK digital users, which is set to be released later this month.
Consumers shun shopping with brands that fail to use imagery

Consumers shun shopping with brands that fail to use imagery

Over half of British consumers claim an image is more likely to grab their attention than a headline, according to new research.
Global ecommerce trends: Personalised cross-device strategies win today’s mobile-first shopper

Global ecommerce trends: Personalised cross-device strategies win today’s mobile-first shopper

The vast majority of mobile sales take place within well-designed mobile browsers and shopping apps, according to new research.