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Ho! Ho! Ho! - Brits have already spent £2bn on Christmas 2017

Shoppers all over Britain have already spent 2bn on Christmas presents with over 15% of the population already having spent in excess of 200 ahead of December, according to new research.

Social media marketing: Which platform spends the most on its own ads?

A new study from Kantar Media study, looked at the ad spends of the five big social-media networks in the US, showing that Facebook dominates with Snapchat and Pinterest on the rise.

UK retailers improve their Twitter customer service

Survey indicates that retail is lagging overall in digital customer service

Targeted ads: 3 in 5 consumers think marketers fail to target them effectiv...

Despite the growing availability of online and offline customer data, 3 in 5 consumers (58%) think that brands and marketers are failing to target them effectively.

UK customers content with digital services in retail

Recent study shows retailer-provided digital services perform better than those offered by utility companies or governments

Growth of ecommerce changing in-store shoppers expectations

Over half (55%) of shoppers know exactly what item they want to buy by the time they arrive in a shop, with many put off by staff that lack product knowledge, due the rise in online research, according to a new report.

50% of consumers hold brands responsible for inappropriate ad placement

50% of consumers hold brands responsible for inappropriate ad placement

Ads appearing next to inappropriate content can be damaging for the brand, with a new survey revealing that 75% of people would be put off, while 50% would blame brand...
Marketers put data analysis ahead of social media skills

Marketers put data analysis ahead of social media skills

72% of marketers consider data analysis to be the most important skill for their organisation to acquire over the next two years.
Top 10 high street fashion retailers on Instagram

Top 10 high street fashion retailers on Instagram

Nike leads the way for UK high street fashion retailers on Instagram, with 72 million followers, over three times more than closest competitor H&M with 21 million, according to research....
Hands-free future? Majority of consumers expect voice to go mainstream within 10 years

Hands-free future? Majority of consumers expect voice to go mainstream within 10 years

New research from marketing technology company Wiraya, in partnership with YouGov, has revealed that 71% of consumers think voice will be used for one or more daily tasks in years’...
Little consumer interest in 2017’s hottest digital tech- survey

Little consumer interest in 2017’s hottest digital tech- survey

Most UK consumers are not interested in embracing the six technology trends tipped as ‘ones to watch’ this year, according to new research.
Lack of visibility in Omni-Channel retailing leading to lost sales

Lack of visibility in Omni-Channel retailing leading to lost sales

It is no secret that customer expectation for a consistent omni-channel retail experience continues to grow but what is the true business cost for retailers who aren’t yet joining all...
River Island backs #explainepilepsy campaign

River Island backs #explainepilepsy campaign

Household names from entertainment and sport, as well as keynote bloggers in the epilepsy community are backing the #explainepilepsy campaign, in partnership with clothing retailer River Island.
Fake news fatigue -Brits flock back to mainstream news sites ahead of election

Fake news fatigue -Brits flock back to mainstream news sites ahead of election

With just 2 weeks until the general election, new research shows 15 million Brits are doubling their consumption of traditional news outlets, revealing a backlash against the social media bubble...