72% of marketers consider data analysis to be the most important skill for their organisation to acquire over the next two years.
Consumers who prefer to engage brands through digital channels are more likely to swap providers than those that engage with businesses by phone, via the contact centre or in-store, according to new research.
Consumer spending shifted in response to the changing economic and political environment, resulting in a year of two halves, according to the annual analysis of UK consumer spending by Barclaycard.
A 12 month survey for 2016 conducted by Optilead has identified that 81% of online abandonment were totally ignored.
Recent research has shown that visits to retail websites via mobile devices have overtaken desktop traffic for the first time
Increasingly connected and mobile, consumers are using multiple devices and channels (online and offline) in their buying process, with 70% of UK shoppers using both online and in-store channels.