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Monsoon boosts website dwell time 29% with shoppable social function

Monsoon is experiencing an increase in website dwell time following the launch of shoppable social technology on Facebook, Instagram and Twitter.

The high street fashion and homewares retailer has reported a 29% rise in the time customers spend browsing when interacting with Curalate’s Showroom function, compared to those going straight to the website.

Monsoon is in the process of testing the technology which turns any image or video into a virtual pop up shop, enabling consumers to discover and purchase a range of recommended products from any social post.

“When customers are reaching Monsoon’s website via a Showroom post as opposed to organic web traffic, we’re also seeing an 18% reduction in bounce rates as people explore products beyond the landing page,” said Robyn Molyneux, Senior Content and Social Media Manager at Monsoon.

Monsoon is using marketing technology company Curalate’s Fanreel function too, where customer images shared on social channels are curated in the #MyMonsoon gallery on the retailer’s home page.

“We’ve had an increase in the quality and quantity of our UGC as a result,” Molyneux continued. “Shoppers post strong imagery, and we get a lot featuring childrenswear which is great as this is a big area of our business. Customers seeing others wearing their purchases is having a positive effect on our conversion rate and order value.”

Monsoon’s sister brand Accessorize also uses Curalate’s social commerce technology.

“Images posted to social media are becoming the modern day storefront, introducing consumers to products they never knew existed and bringing them inside,” said Apu Gupta, CEO of Curalate. “With hundreds of thousands of social media followers regularly scrolling past Monsoon’s ‘social storefronts’, the retailer is making it easier for consumers to purchase the products they discover.”
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