Click here
Ecommerce Week, Ecommerce Week | E-commerce News
Click here Click here

Greggs launches loyalty app to reward customers for loyalty

Friday February 28 2014

High street baker Greggs has launched its new ‘Greggs Rewards’ mobile payment app designed to reward its customers for their loyalty.

The new rewards app which went live nationally this week, is the first entirely digital loyalty scheme launched by a UK food-on-the go retailer that eliminates the need for customers to carry a separate loyalty card or their wallet when they shop.

By registering for a Greggs Rewards account via the app or online at www.greggs.co.uk, customers can top up their accounts with any amount from £5-£50 using their debit/credit card or with PayPal, allowing them to pay in-store with their smartphone.

Greggs Rewards will also reward users with exclusive treats and rewards built in to the app.

These offers include a free Greggs’ breakfast when opening an account with at least £20, hot drink incentives (e.g. buy 7 coffees get your next free), a birthday treat and a monthly prize draw for the chance to win an i-Pad when shopping using Greggs Rewards. Furthermore, PayPal is also giving the first 10,000 Greggs’ customers a free £5 bonus credit to spend when they sign up and register for auto-top up with PayPal.

Greggs Rewards has been developed using the Eagle Eye digital transaction network which enables retailers, in real time to connect with potential and existing customers, to deliver relevant offers, rewards and services that can be redeemed securely through any point of sale. The digital solution removes the need for paper vouchers or plastics cards, making for a seamless shopping experience that eliminates fraud.

Roger Whiteside, Greggs Chief Executive said: “We are really excited to announce the launch of Greggs Rewards across the UK. We’ve spent a lot of time talking to and
listening to our customers and have found through extensive consumer testing in the run up to the launch, that a simple but rewarding scheme is something that they want to fit with their on-the-go lifestyles.

“Customers can quickly pay for their favourite food and drinks via their smartphone, to be rewarded with exclusive, personalised offers and free tasty treats which we will continue to introduce and develop throughout the forthcoming months. We hope the app makes life a little easier whilst more rewarding for our customers.”

Andy Hinder, CEO of integrated agency STEEL London, who helped Greggs develop the concept said: "Today's brands live in an audience-centric world where customers demand personalised and useful loyalty schemes that match their lifestyle and shopping habits. STEEL London is delighted to have worked with Greggs to create such an innovative concept at the forefront of loyalty in the food-on-the-go market."