TV accounts for 94% of ads viewed in UK
Sunday March 26 2017
TV accounted for 93.8% of video ads viewed in the UK in 2016, representing 18 minutes and 53 seconds a day watching commercials, according to new research.
The study new figures from Thinkbox, also indicates that this number is much lower for younger adults aged between 18-24.
This figure is a slight decrease from 2015, where TV’s share was 94.4%, but is still significantly higher than all other forms of video advertising.
YouTube accounted for 0.7% of viewed ads in 2016 (up from 0.5% in 2015 ), while other online video, including Facebook, collectively accounted for 5.2% (up from 4.7% in 2015 ). Cinema accounted for 0.4% of video ad views.
Overall, the average person in the UK watched 20 minutes of video ads a day in 2016.
Meanwhile, total video consumption increased year-on-year from an average of four hours, 35 minutes a day to four hours, 37 minutes. TV accounted for 74.8% of UK video viewing in 2016, compared with 76% in 2015.