New study reveals major gap in content marketing understanding as budgets soar
UK marketers are struggling to understand how to best spend their growing content marketing budgets and cant find skilled people to deliver an effective plan.
– 85% of marketers said the most important factor of success was increased traffic.
– SEO ranking was the second most popular measure, with 45% of marketers using it as a goal.
– But surprisingly, an increase in sales was only a key measure for 38% of marketers.
Managing director of Zazzle Media, Simon Penson “It appears a large percentage of marketers are choosing content marketing as their weapon of choice, before thinking about what they want this activity to achieve. Whether it’s traffic, keyword ranking or sales, content marketing has the ability to assist these goals, but it’s important to have this objective in mind from the start.”