Teens drop smaller social networks for Snapchat and Instagram
Teens are now bunching their social network activity around four main social networks: Snapchat, Instagram, Twitter, and Facebook and have stopped using smaller ones such as Kik or Tumblr, according to new research.
Samuel J. Kemp, analyst at PiperJaffray said in the report: “We believe this supports the notion that Snapchat and Instagram are continuing to be used differently by teens, who have carved out a separate use case for each.”
Between Spring 2016 and Spring 2017, Kik saw a drop of 14% in usage down to 13% usage. Tumblr dropped to the same level.
The data from this survey contradicts the popular thought that Facebook and Twitter have been losing ground among teens in favour of Snapchat and Instagram. Instead teens are focusing on the four main social networks, but have a different use case for each.