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TripAdvisor boosts local info accuracy with Yext partnership

TripAdvisor boosts local info accuracy with Yext partnership
Wednesday October 31 2018

TripAdvisor is partnering with digital knowledge management platform Yext to ensure the accuracy of information – such as hours, locations, menus, and many other attributes – on the site.

This deep integration will give companies who sign up to Yext control over the facts about their businesses on TripAdvisor. They will be able to access TripAdvisor listings analytics and monitor their reviews.

“TripAdvisor is the global leader in travel information and one of the world’s largest restaurant sites, with hundreds of millions of people searching for great places to eat, visit, and stay each month,” said Howard Lerman, Founder and CEO of Yext. “We’re proud to announce this integration with TripAdvisor to provide critical, up-to-date facts about businesses that consumers are searching for, starting with restaurants, straight from the business itself through the Yext Knowledge Engine.”

Yext customers can also monitor TripAdvisor reviews from their Yext dashboard, and they can manage TripAdvisor review requests via the TripAdvisor Review Express App in the Yext App Directory. TripAdvisor hosts more than 630 million reviews and opinions of approximately 7.5 million accommodations, airlines, experiences, and restaurants worldwide. In a first for the Digital Knowledge Management industry, Yext customers can monitor their TripAdvisor reviews in the same dashboard they are using to manage other vital business information across hundreds of sites.

“When travellers come to TripAdvisor to make a restaurant reservation, book a hotel or research local activities, we want to ensure that they’re always viewing the most accurate information on the businesses they’re searching for,” said Bertrand Jelensperger, Senior Vice President, TripAdvisor Restaurants. “Through this new partnership, we are making it easier than ever for Yext customers to ensure their TripAdvisor listing details are always up to date and read the latest traveller reviews.”

“Whether at home or on vacation, people worldwide turn to TripAdvisor to find great restaurants, accommodations, and things to do,” said Marc Ferrentino, Chief Strategy Officer of Yext. “Our new integration with TripAdvisor is a powerful tool for our customers to manage their TripAdvisor presence with the Yext Knowledge Engine so they can drive more travellers and local diners to their doors.”