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Consumer Shopping Trends

Majority of American shoppers expect smartphone payments to replace cards and cash

Majority of American shoppers expect smartphone payments to replace cards and cash

Thursday February 7 2013

Just imagine it: you're holiday shopping, or perhaps ordering a drink at your favorite coffee shop and you settle the bill with a simple tap of your smartphone against the merchant's point-of-service terminal.


Half of consumers find social content useful when shopping online

Half of consumers find social content useful when shopping online

Tuesday February 5 2013

Research reveals that user reviews and friends’ recommendations hold the most sway with consumers when making a purchase.


1 in 8 European smartphone owners conducted a retail transaction on their device

1 in 8 European smartphone owners conducted a retail transaction on their device

Friday January 11 2013

comScore has released an overview of mobile commerce usage across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using the comScore MobiLens service.


90% of consumers regularly research products online prior to buying them

Thursday January 3 2013

Research reveals that today’s customers are focused on making more informed purchasing decisions using the information available across multiple channels.


European research shows how m-commerce is disrupting traditional consumer purchase patterns

Tuesday November 27 2012

With smartphone and tablet use booming, consumers are increasingly using mobile devices as ‘shopping assistants’ that help them to research, locate and purchase goods and services online, on mobile and on the high street.


US: Three-quarters of smartphone owners use location-based services

Wednesday November 14 2012

A new report from the Pew Internet & American Life Project finds that 74% of smartphone owners use their phone to get real-time location-based information, and 18% use a geosocial service to “check in” to certain locations or share their location with friends.