Consumer Shopping Trends
Just imagine it: you're holiday shopping, or perhaps ordering a drink at your favorite coffee shop and you settle the bill with a simple tap of your smartphone against the merchant's point-of-service terminal.
Research reveals that user reviews and friends recommendations hold the most sway with consumers when making a purchase.
comScore has released an overview of mobile commerce usage across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom) using the comScore MobiLens service.
Research reveals that todays customers are focused on making more informed purchasing decisions using the information available across multiple channels.
With smartphone and tablet use booming, consumers are increasingly using mobile devices as shopping assistants that help them to research, locate and purchase goods and services online, on mobile and on the high street.
A new report from the Pew Internet & American Life Project finds that 74% of smartphone owners use their phone to get real-time location-based information, and 18% use a geosocial service to check in to certain locations or share their location with friends.