Despite the growing availability of online and offline customer data, 3 in 5 consumers (58%) think that brands and marketers are failing to target them effectively.
In the third quarter of 2017, the proportion of banner ads served that met minimum viewability guidelines rose from 51% to 52% the highest level since Q1 2016 (54%). This followed a rise from 47% to 51% in the previous quarter.
Having overtaken Valentines Day as the UKs third biggest retail event, Brits made more than 2 million searches for Halloween costume on the site during September and October last year, according to new research.
Survey indicates that retail is lagging overall in digital customer service
Over half (55%) of shoppers know exactly what item they want to buy by the time they arrive in a shop, with many put off by staff that lack product knowledge, due the rise in online research, according to a new report.
The average fashion shoppers is buying from just three online stores, with many caring more about personalisation and relevance than content, according to new research.
Shoppers all over Britain have already spent £2bn on Christmas presents with over 15% of the population already having spent in excess of £200 ahead of December, according to new research.
A new study from Kantar Media study, looked at the ad spends of the five big social-media networks in the US, showing that Facebook dominates with Snapchat and Pinterest on the rise.
Recent study shows retailer-provided digital services perform better than those offered by utility companies or governments
Ads appearing next to inappropriate content can be damaging for the brand, with a new survey revealing that 75% of people would be put off, while 50% would blame the brand (rather than the ad serving company) for the mistake.
Nike leads the way for UK high street fashion retailers on Instagram, with 72 million followers, over three times more than closest competitor H&M with 21 million, according to new research.
It is no secret that customer expectation for a consistent omni-channel retail experience continues to grow but what is the true business cost for retailers who arent yet joining up all the dots in their omni-channel service?