Lidl UK has launched an Artificial Intelligence Wine ChatBot called Margot, giving customers wine knowledge and recommendations via Facebook Messenger.
Its no secret that AI is going to advance and grow beyond anything we could have imagined just decades ago, but is the future of AI going to be positive or negative?
Major retailers including Amazon, Boohoo and AO.com are using Dark UX methods, in which website interfaces are deliberately designed to trick consumers into a bigger spend, according to a new report.
Facebook and online marketing tools are constantly updating and sometimes making it more complicated for retailers to make the most of the social media and tracking of the customers online and offline purchases.
The 2018 Edelman Trust Barometer report follows Facebook's decision to tweak its algorithm to favour more personal content rather than news, promoting posts from family and friends ahead of those from businesses, brands and media less prominent.
The update to the flight search engine will also and provide information on what products and services are included in Basic Economy flights.
Thanks to the internet, businesses have access to an incredibly appealing gateway to foreign markets.
1-800-Flowers.com is using tech and other innovations to make it easier than ever to win hearts on Valentines Day, including AI-powered gift concierge and voice shopping.
Survey indicates that retail is lagging overall in digital customer service
Despite the growing availability of online and offline customer data, 3 in 5 consumers (58%) think that brands and marketers are failing to target them effectively.
In the third quarter of 2017, the proportion of banner ads served that met minimum viewability guidelines rose from 51% to 52% the highest level since Q1 2016 (54%). This followed a rise from 47% to 51% in the previous quarter.
Having overtaken Valentines Day as the UKs third biggest retail event, Brits made more than 2 million searches for Halloween costume on the site during September and October last year, according to new research.