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Targeted ads: 3 in 5 consumers think marketers fail to target them effectively

Targeted ads: 3 in 5 consumers think marketers fail to target them effectively

Wednesday November 15 2017

Despite the growing availability of online and offline customer data, 3 in 5 consumers (58%) think that brands and marketers are failing to target them effectively.


Banner ad viewability hits 18-month high

Banner ad viewability hits 18-month high

Monday November 13 2017

In the third quarter of 2017, the proportion of banner ads served that met minimum viewability guidelines rose from 51% to 52% – the highest level since Q1 2016 (54%). This followed a rise from 47% to 51% in the previous quarter.


Shoppers to splash out on spooky stock this Halloween

Shoppers to splash out on spooky stock this Halloween

Monday November 13 2017

Having overtaken Valentine’s Day as the UK’s third biggest retail event, Brits made more than 2 million searches for “Halloween costume” on the site during September and October last year, according to new research.


UK retailers improve their Twitter customer service

UK retailers improve their Twitter customer service

Monday November 13 2017

Survey indicates that retail is lagging overall in digital customer service


Growth of ecommerce changing in-store shoppers expectations

Monday November 13 2017

Over half (55%) of shoppers know exactly what item they want to buy by the time they arrive in a shop, with many put off by staff that lack product knowledge, due the rise in online research, according to a new report.


Fussy fashion shoppers buy from just three online stores

Tuesday August 1 2017

The average fashion shoppers is buying from just three online stores, with many caring more about personalisation and relevance than content, according to new research.


Ho! Ho! Ho! - Brits have already spent £2bn on Christmas 2017

Sunday June 25 2017

Shoppers all over Britain have already spent £2bn on Christmas presents with over 15% of the population already having spent in excess of £200 ahead of December, according to new research.


Social media marketing: Which platform spends the most on its own ads?

Sunday June 25 2017

A new study from Kantar Media study, looked at the ad spends of the five big social-media networks in the US, showing that Facebook dominates with Snapchat and Pinterest on the rise.


UK customers content with digital services in retail

Sunday June 25 2017

Recent study shows retailer-provided digital services perform better than those offered by utility companies or governments


50% of consumers hold brands responsible for inappropriate ad placement

Sunday June 25 2017

Ads appearing next to inappropriate content can be damaging for the brand, with a new survey revealing that 75% of people would be put off, while 50% would blame the brand (rather than the ad serving company) for the mistake.


Top 10 high street fashion retailers on Instagram

Tuesday June 13 2017

Nike leads the way for UK high street fashion retailers on Instagram, with 72 million followers, over three times more than closest competitor H&M with 21 million, according to new research.


Lack of visibility in Omni-Channel retailing leading to lost sales

Tuesday June 13 2017

It is no secret that customer expectation for a consistent omni-channel retail experience continues to grow but what is the true business cost for retailers who aren’t yet joining up all the dots in their omni-channel service?