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Marketers failing to engage email recipients.

Monday February 1 2016

Email is still the preferred way to receive marketing offers, according to new research by Adobe.


Reputable brand names influence British consumers

Reputable brand names influence British consumers

Monday February 1 2016

Research reveals consumers trust stores whose branding they recognise more than those they don’t


Retailers prioritise security over cart abandonment

Monday February 1 2016

Survey shows retailers are more focused on online security than online PoS revenue loss


How desktop and smartphone searches differ

How desktop and smartphone searches differ

Wednesday October 28 2015

Over a third (36%) of web pages shown in Google mobile search results are different from those that appear for the same searches carried out on a desktop or laptop according to new research.


Email and SEO best for marketing ROI

Tuesday June 9 2015

The top marketing channels that achieve the best Return on Investment are Email Marketing and SEO, 25% of marketers say both rank as ‘excellent’, but team structure plays a big part in the success of each practice, according to new research.


Retailers trial mobile marketing platform

Friday May 1 2015

Retailers use recently launched proximity marketing platform to enhance localised consumer communications.


Search ads lift brand awareness

Tuesday April 7 2015

Google’s search ads can boost brand awareness by an average 6.6 percentage points, according to a new study commissioned by the search giant.


Consumer confidence rose in December

Tuesday April 7 2015

Consumer confidence has rebounded in January after slipping in December according to figures released by GfK in its latest Consumer Confidence Barometer.


Television sales fall for first time in 60 years as online video rises

Tuesday April 7 2015

The number of houses in Britain with a television set has fallen for the first time since the 1950s as viewers switch to tablets, PCs and other devices to watch video, according to new research.


Cash back deals preferred to low-margin discounting

Tuesday April 7 2015

Over half of shoppers have taken part in a cash back or trade-in sales promotion


UK consumers wait less than 5 seconds for website to load

Wednesday March 25 2015

Slow online and app customer experience affects customer purchase decisions


Mobile more effective than online for in-store insights

Wednesday March 25 2015

The results of a new study have found that in-store market research on mobile delivers richer insights than traditional desktop methodologies.