Email is still the preferred way to receive marketing offers, according to new research by Adobe.
Research reveals consumers trust stores whose branding they recognise more than those they dont
Survey shows retailers are more focused on online security than online PoS revenue loss
Over a third (36%) of web pages shown in Google mobile search results are different from those that appear for the same searches carried out on a desktop or laptop according to new research.
The top marketing channels that achieve the best Return on Investment are Email Marketing and SEO, 25% of marketers say both rank as excellent, but team structure plays a big part in the success of each practice, according to new research.
Retailers use recently launched proximity marketing platform to enhance localised consumer communications.
Googles search ads can boost brand awareness by an average 6.6 percentage points, according to a new study commissioned by the search giant.
Consumer confidence has rebounded in January after slipping in December according to figures released by GfK in its latest Consumer Confidence Barometer.
The number of houses in Britain with a television set has fallen for the first time since the 1950s as viewers switch to tablets, PCs and other devices to watch video, according to new research.
Over half of shoppers have taken part in a cash back or trade-in sales promotion
Slow online and app customer experience affects customer purchase decisions
The results of a new study have found that in-store market research on mobile delivers richer insights than traditional desktop methodologies.