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Brands tripling spend on Amazon ads to reach intent-driven shoppers

Brands tripling spend on Amazon ads to reach intent-driven shoppers

Monday November 5 2018

Brands are showing increasing interest in buying search ads on Amazon, with spend growing nearly 3 times between the 3rd quarter of 2017 and the first quarter of 2018, according to new research.


“always on” sales are damaging profits

“always on” sales are damaging profits

Monday November 5 2018

As consumers admit they avoid stressful sales altogether, there’s ample opportunity for retailers to ditch excessive discounting and focus on a better customer experience instead.


Consumers to spend nearly £2.5bn in online purchases on Black Friday

Consumers to spend nearly £2.5bn in online purchases on Black Friday

Monday November 5 2018

UK consumers are forecast to spend nearly £2.5bn online and £4.75bn overall during Black Friday this November 23rd, with an average spend of £90, according to new research.


Stress Shopping: Fifth of UK consumers find shopping a stressful experience… even online

Stress Shopping: Fifth of UK consumers find shopping a stressful experience… even online

Monday November 5 2018

Just under a fifth of UK consumers (18%) find that going shopping makes them feel stressed, while more than 1 in 10 experience high stress levels while buying online.


Free-Wifi glitches could cost retailers in-store conversions

Monday November 5 2018

While offering free Wifi in-store can offer additional conversion opportunities to retailers, failing to deliver a friction-free service could, in fact, result in poor customer experience and lost sales opportunities, according to new research.


86% of UK shoppers will swap personal information for improved online customer experiences

Monday November 5 2018

Across the board, UK shoppers are coming to accept that personal information is worth swapping for improved shopping experiences, with 86% agreeing they would volunteer personal data for improved privacy, faster shipping and greater discounts and deals.


Budget 2018: Digital industry reacts to ‘high street tax’ on Amazon, Facebook and Google

Monday November 5 2018

Technology giants will be forced to pay tax on the sales they generate in the UK, under new plans announced in the Budget.


The Importance of Social Commerce.

Monday November 5 2018

From shoppable Instagram feeds to ‘Buy’ buttons on Pinterest and YouTube, social commerce is reshaping the online shopping world as we know it. This infographic from shopping reviews platform 16 Best looks the the role of social networks as gateways to online purchases.


Shopping cart abandonment: A heart-breaking reality of today’s ecommerce industry

Monday November 5 2018

Shopping cart abandonment is major concern of most ecommerce business owners.


The future of ecommerce: what it means for your business

Monday November 5 2018

This infographic from GoPeople shows existing and upcoming trends in e-commerce, the buying behaviour and preferences among digital shoppers, and how things will pan out for your e-commerce business.


Generation Z are the UK’s biggest content consumers

Monday November 5 2018

UK millennials are spending 8.5 hours consuming content across their devices, with Generation Z spending 10.6 hours, according to new research.


Infographic - 10 ecommerce trends to watch in 2018

Monday November 5 2018

As we enter 2018, this new infographic outlines the most relevant and exciting trends in the e-commerce world.