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“always on” sales are damaging profits

“always on” sales are damaging profits

Friday June 8 2018

As consumers admit they avoid stressful sales altogether, there’s ample opportunity for retailers to ditch excessive discounting and focus on a better customer experience instead.


Global ecommerce trends: Personalised cross-device strategies win today’s mobile-first shopper

Global ecommerce trends: Personalised cross-device strategies win today’s mobile-first shopper

Friday June 8 2018

The vast majority of mobile sales take place within well-designed mobile browsers and shopping apps, according to new research.


Consumers losing trust in local businesses due to online errors

Consumers losing trust in local businesses due to online errors

Friday June 8 2018

Consumers are losing trust in local businesses because of errors and inconsistencies online, according to new research.


86% of UK shoppers will swap personal information for improved online customer experiences

86% of UK shoppers will swap personal information for improved online customer experiences

Friday June 8 2018

Across the board, UK shoppers are coming to accept that personal information is worth swapping for improved shopping experiences, with 86% agreeing they would volunteer personal data for improved privacy, faster shipping and greater discounts and deals.


Zara opens first ‘digital store’ in London

Friday June 8 2018

Zara has unveiled a pioneering new digital store concept at Westfield Stratford city.


Retailers are losing online sales due to unhelpful websites

Friday June 8 2018

Almost half of consumers would be more persuaded to make expensive purchases online if websites were more helpful and contained better in-depth product information, according to new research.


60% of workers having more meetings than last year

Friday June 8 2018

Well over half of the global workforce is having more meetings than 12 months ago, leading to a potential productivity crisis, according to new research.


“Second Screening” while watching TV ‘makes ads more effective

Friday June 8 2018

The effectiveness of an advert improves when audiences are using a phone/tablet while watching TV, with 75% of viewers more likely to follow up on the ad, according to new research.


Free-Wifi glitches could cost retailers in-store conversions

Friday June 8 2018

While offering free Wifi in-store can offer additional conversion opportunities to retailers, failing to deliver a friction-free service could, in fact, result in poor customer experience and lost sales opportunities, according to new research.


Third of digital marketers ‘losing sleep‘ over competition from Amazon

Friday June 8 2018

Over a third (32%) of digital marketers admit to losing sleep due to fears about how the competition from Amazon will impact their business over the next 18 months, according to a survey.


Retailers need to invest in ‘visualisation’ technology to boost online sales

Friday June 8 2018

Almost half of shoppers would spend more online if they had access to technology that helped them to better visualise and understand how products work, without having to go in store to see them, according to new research.


TripAdvisor boosts local info accuracy with Yext partnership

Tuesday May 29 2018

TripAdvisor is partnering with digital knowledge management platform Yext to ensure the accuracy of information – such as hours, locations, menus, and many other attributes – on the site.