42% of internet users are now predominantly using social networks to research brands, products and services (39% growth since 2015), leaving search engines 10 percentage points behind, according to new research looking into potential Black Friday and Cyber Monday sales this year.
Monsoon is experiencing an increase in website dwell time following the launch of shoppable social technology on Facebook, Instagram and Twitter.
E-commerce conversion rates could be boosted by as much as 85% through effective use of video, according to new research from Viddyoze.
Sixty-five percent of millennials believe the technologies they buy for personal use influences the technologies they purchase for their organisation, compared to 55 percent of Generation X and 57 percent of baby boomers.
Chinas Singles Day will double in value in the UK this year as the event falls on a Sunday to make it more popular than ever with home shoppers, according to a new report.
Over two-fifths (41%) of British companies believe their current business models will cease to exist in the next five years thanks to artificial intelligence (AI), according to a new survey.
Nine in ten adults are now online with most thinking the benefits of the internet outweigh the risks, but many are turned off by all forms of digital advertising, according to new research.
The new cookie law could see brands lose more than 40% of web traffic, meaning that marketers will have to shift to new marketing channels, according to new research.
Brands working on Influencer Marketing campaigns spent an average of £51,891,98 per campaign, up 38.6% with Instagram Stories and Snapchat driving investment, according to new research.
Retailers need to speed up the pace of innovation and think like technology companies in order to survive, according to a new report.
Facebook lost ground to Google in January as users spent more time on YouTube and other Alphabet properties, according to a report.
Contextual editorial video content dramatically increasing a consumers engagement and recollection of video advertising on a web page, according to new research.