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Social media purchases ‘to increase by 66% this Black Friday’

Social media purchases ‘to increase by 66% this Black Friday’

Monday November 5 2018

42% of internet users are now predominantly using social networks to research brands, products and services (39% growth since 2015), leaving search engines 10 percentage points behind, according to new research looking into potential Black Friday and Cyber Monday sales this year.


Monsoon boosts website dwell time 29% with shoppable social function

Monsoon boosts website dwell time 29% with shoppable social function

Monday November 5 2018

Monsoon is experiencing an increase in website dwell time following the launch of shoppable social technology on Facebook, Instagram and Twitter.


Video ‘key to Black Friday e-commerce conversions’

Video ‘key to Black Friday e-commerce conversions’

Monday November 5 2018

E-commerce conversion rates could be boosted by as much as 85% through effective use of video, according to new research from Viddyoze.


The millennial effect: Generational divide in IT

The millennial effect: Generational divide in IT

Monday November 5 2018

Sixty-five percent of millennials believe the technologies they buy for personal use influences the technologies they purchase for their organisation, compared to 55 percent of Generation X and 57 percent of baby boomers.


Singles’ Day comes to the UK: Chinese anti-Valentine’s event to double in value

Thursday November 1 2018

China’s Singles’ Day will double in value in the UK this year as the event falls on a Sunday to make it more popular than ever with home shoppers, according to a new report.


41% of UK firms fear their business models ‘won’t exist in 5 years due to AI’

Thursday November 1 2018

Over two-fifths (41%) of British companies believe their current business models will cease to exist in the next five years thanks to artificial intelligence (AI), according to a new survey.


Brits spend twice as long on internet as 10 years ago

Wednesday October 31 2018

Nine in ten adults are now online with most thinking the benefits of the internet outweigh the risks, but many are turned off by all forms of digital advertising, according to new research.


Goodbye retargeting? Marketers plan to shift to new marketing channels post ePrivacy

Wednesday October 31 2018

The new ‘cookie law’ could see brands lose more than 40% of web traffic, meaning that marketers will have to shift to new marketing channels, according to new research.


Brands spent average of £51,891.98 on influencer marketing in 2017

Wednesday October 31 2018

Brands working on Influencer Marketing campaigns spent an average of £51,891,98 per campaign, up 38.6% with Instagram Stories and Snapchat driving investment, according to new research.


Taking risks ‘key to retailers’ survival’- report

Wednesday October 31 2018

Retailers need to speed up the pace of innovation and think like technology companies in order to survive, according to a new report.


People spending less time on Facebook and more time on Google

Wednesday October 31 2018

Facebook lost ground to Google in January as users spent more time on YouTube and other Alphabet properties, according to a report.


Contextual video advertising increases dwell time by a third

Wednesday October 31 2018

Contextual editorial video content dramatically increasing a consumer’s engagement and recollection of video advertising on a web page, according to new research.