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81% of global consumers think organisations provide ‘disconnected experience’

81% of global consumers think organisations provide ‘disconnected experience’

Wednesday October 31 2018

Over two-thirds (69 percent) of global consumers would consider changing their bank, retailer or insurance provider due to a disconnected experience, according to new research.


Global ecommerce trends: Personalised cross-device strategies win today’s mobile-first shopper

Global ecommerce trends: Personalised cross-device strategies win today’s mobile-first shopper

Friday June 8 2018

The vast majority of mobile sales take place within well-designed mobile browsers and shopping apps, according to new research.


Consumers losing trust in local businesses due to online errors

Consumers losing trust in local businesses due to online errors

Friday June 8 2018

Consumers are losing trust in local businesses because of errors and inconsistencies online, according to new research.


Zara opens first ‘digital store’ in London

Zara opens first ‘digital store’ in London

Friday June 8 2018

Zara has unveiled a pioneering new digital store concept at Westfield Stratford city.


Retailers are losing online sales due to unhelpful websites

Friday June 8 2018

Almost half of consumers would be more persuaded to make expensive purchases online if websites were more helpful and contained better in-depth product information, according to new research.


“Second Screening” while watching TV ‘makes ads more effective

Friday June 8 2018

The effectiveness of an advert improves when audiences are using a phone/tablet while watching TV, with 75% of viewers more likely to follow up on the ad, according to new research.


Third of digital marketers ‘losing sleep‘ over competition from Amazon

Friday June 8 2018

Over a third (32%) of digital marketers admit to losing sleep due to fears about how the competition from Amazon will impact their business over the next 18 months, according to a survey.


75% of US advertisers already using influencer marketing report finds.

Wednesday May 16 2018

US advertisers are so enamoured with influencer marketing that a full 75% of their companies currently employ the discipline and almost half (43%) are planning to increase their spending on it in the next 12 months.


Nearly half of UK businesses expect to be fined for GDPR non-compliance

Wednesday May 16 2018

Nearly half (45%) of UK businesses have put money aside to cover possible fines for not being GDPR compliant by May 25th, according to new research.


Amazon now delivers packages to car boots

Wednesday May 16 2018

Amazon has launched a new service that gives its couriers access to a person’s vehicle to leave package deliveries inside.


Twitter comeback continues as revenues smash estimates

Monday April 30 2018

Twitter has posted its second profitable quarter in a row, beating Wall Street estimates for revenue and monthly active users, as advertisers in Asia and other markets outside the United States embraced its video ads.


Smartphone video becomes fastest growing online ad format

Monday April 30 2018

Advertisers spent £476 million more on smartphone video ads in 2017, making it the fastest-growing online ad format, according to new research.