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Mastercard uses artificial intelligence to protect Citi and Paysafe customers

Mastercard uses artificial intelligence to protect Citi and Paysafe customers

Thursday January 18 2018

Customers of Citi in the UK and Paysafe are the first to benefit from Decision Intelligence a first use of artificial intelligence implemented on a global scale directly on the Mastercard network.


The age of customer disloyalty

The age of customer disloyalty

Friday January 12 2018

Brand loyalty is tumbling as consumers prioritise speed, innovation and convenience when they shop, according to new research.


Smartphone voted as most life-changing tech of the past 25 years

Smartphone voted as most life-changing tech of the past 25 years

Friday January 12 2018

The launch of the smartphone and wider “connectivity” are seen as the most significant technology breakthroughs during the past 25 years, a survey has revealed.


Emotional engagement with consumers could boost retail sales 5%

Emotional engagement with consumers could boost retail sales 5%

Friday January 12 2018

Retailers could see a 5% boost to annual revenues by driving emotional engagement with consumers, according to new research.


Consumers more willing to share location with apps

Thursday January 4 2018

Most people (55%) are more comfortable sharing their mobile device’s location with an app, compared to two years ago, according to new research.


The many faces of the connected customer

Thursday January 4 2018

Businesses may be overlooking connected customers’ situational demands, as shoppers’ purchasing behaviours shift depending on the item they are buying, according to a new report.


Facial-tracking study reveals 4 key tips for successful luxury advertising

Thursday January 4 2018

A study of luxury ads released over the last two years by The Luxury Institute and emotion measurement firm Realeyes has revealed the four key ingredients to successful luxury brand advertising.


Health search trends: Online health sites succeed with long-form content

Thursday January 4 2018

Providers of health related products and services such as online stores, insurance providers, health and fitness publishers and healthcare suppliers perform better on Google by delivering content that is longer than is typical in other online sectors according to a new study.


Average Brit uses gadgets 60 times a day

Thursday January 4 2018

The average Brit reaches for a gadget every 16 minutes, own two gadgets and utilise these on average 60 times per day, according to new research.


Social media replacing Christmas Post

Thursday January 4 2018

This year, a quarter of Britons will shun sending traditional Christmas cards, with 52% now opting to spread their festive cheer digitally via social media and messaging apps.


Google adds lead generation to voice services

Thursday December 28 2017

Google is introducing new types of local search to its Google Assistant and Google Home products, opening up the voice activated platforms to lead generation for brands.


John Lewis wins battle of Christmas ads on YouTube 2017

Thursday December 28 2017

YouTube has announced the top ten Christmas ads of 2017 in the UK