Customers of Citi in the UK and Paysafe are the first to benefit from Decision Intelligence a first use of artificial intelligence implemented on a global scale directly on the Mastercard network.
Brand loyalty is tumbling as consumers prioritise speed, innovation and convenience when they shop, according to new research.
The launch of the smartphone and wider connectivity are seen as the most significant technology breakthroughs during the past 25 years, a survey has revealed.
Retailers could see a 5% boost to annual revenues by driving emotional engagement with consumers, according to new research.
Most people (55%) are more comfortable sharing their mobile devices location with an app, compared to two years ago, according to new research.
Businesses may be overlooking connected customers situational demands, as shoppers purchasing behaviours shift depending on the item they are buying, according to a new report.
A study of luxury ads released over the last two years by The Luxury Institute and emotion measurement firm Realeyes has revealed the four key ingredients to successful luxury brand advertising.
Providers of health related products and services such as online stores, insurance providers, health and fitness publishers and healthcare suppliers perform better on Google by delivering content that is longer than is typical in other online sectors according to a new study.
The average Brit reaches for a gadget every 16 minutes, own two gadgets and utilise these on average 60 times per day, according to new research.
This year, a quarter of Britons will shun sending traditional Christmas cards, with 52% now opting to spread their festive cheer digitally via social media and messaging apps.
Google is introducing new types of local search to its Google Assistant and Google Home products, opening up the voice activated platforms to lead generation for brands.
YouTube has announced the top ten Christmas ads of 2017 in the UK