Burberry retains its position as most popular British brand on Instagram, but British brands have a long way to go: Nike, the worlds most popular brand on Instagram, has over 7 times as many followers, according to a new study.
Retail websites and apps are driving both consumer awareness and sales for retailers across all sectors in the UK, according to Criteos The Shopper Story 2017 report.
Two thirds of UK marketers see the General Data Protection Regulation (GDPR) as a strategic opportunity, yet 42 per cent of brand websites are still not compliant.
A major facial tracking study proves Coca-Colas ad featuring the Gogglebox families is the most engaging Xmas ad, while John Lewis only ranks 17th, as authenticity and humour are the big themes in winning consumers over this year.
Brands will be spending a record £6bn on Christmas advertising in 2017, according to a new report.
Facebook has stopped ads that exclude racial and ethnic groups, and will now investigate how the feature was being used by advertisers.
Mobile data will be the main driver of growth in the African telecoms market, with the number of mobile broadband connections on the continent set to more than double over the coming five years, according to new research.
A year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar and the IAB UK has revealed the degree to which online display ads drive sales of popular household brands both in-store and online.
Chief Marketing Officers at large brands in the UK have made drastic changes to their digital marketing in the last 12 months in response to growing concerns around brand safety, transparency and fraud, according to new research.
More than half (54%) of the UKs top online retailers are completely unprepared for the Black Friday sales surge, rating as Poor for key performance metrics such as page loading speed, according to new research.
A new online experiment has shown just how little information is needed for mass psychological persuasion, using nothing more than a single Facebook Like.
Invoking emotion, as well as offering attractive deals, holds the key to breaking through to UK consumers facing email overload this Black Friday and Cyber Monday, according to new research.