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Top UK brands on Instagram: Burberry leads the way

Top UK brands on Instagram: Burberry leads the way

Thursday December 28 2017

Burberry retains it’s position as most popular British brand on Instagram, but British brands have a long way to go: Nike, the world’s most popular brand on Instagram, has over 7 times as many followers, according to a new study.


Retail sites and apps more influential than word of mouth

Retail sites and apps more influential than word of mouth

Thursday December 28 2017

Retail websites and apps are driving both consumer awareness and sales for retailers across all sectors in the UK, according to Criteo’s “The Shopper Story 2017” report.


42% of brand websites are still not GDPR compliant

42% of brand websites are still not GDPR compliant

Thursday December 28 2017

Two thirds of UK marketers see the General Data Protection Regulation (GDPR) as a strategic opportunity, yet 42 per cent of brand websites are still not compliant.


Top 10 Christmas ads: Facial tracking shows Coca-Cola’s “Gogglebox” is most engaging

Top 10 Christmas ads: Facial tracking shows Coca-Cola’s “Gogglebox” is most engaging

Thursday December 28 2017

A major facial tracking study proves Coca-Cola’s ad featuring the Gogglebox families is the most engaging Xmas ad, while John Lewis only ranks 17th, as authenticity and humour are the big themes in winning consumers over this year.


Brands spending £6bn on Christmas ads

Thursday December 28 2017

Brands will be spending a record £6bn on Christmas advertising in 2017, according to a new report.


Facebook halts ethnic targeting in ads

Thursday December 28 2017

Facebook has stopped ads that exclude racial and ethnic groups, and will now investigate how the feature was being used by advertisers.


African mobile broadband connections to double within five years

Thursday December 28 2017

Mobile data will be the main driver of growth in the African telecoms market, with the number of mobile broadband connections on the continent set to more than double over the coming five years, according to new research.


Unilever and Nestlé prove display ads work: £1 spent gets £1.94 return

Wednesday December 13 2017

A year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar and the IAB UK has revealed the degree to which online display ads drive sales of popular household brands both in-store and online.


Big brands overhauling digital strategy amid brand safety fears

Monday November 27 2017

Chief Marketing Officers at large brands in the UK have made drastic changes to their digital marketing in the last 12 months in response to growing concerns around brand safety, transparency and fraud, according to new research.


Slow site speeds hamper online retailers this festive season

Monday November 27 2017

More than half (54%) of the UK’s top online retailers are completely unprepared for the Black Friday sales surge, rating as “Poor” for key performance metrics such as page loading speed, according to new research.


Just one Facebook ‘like’ is all it takes for targeted adverts.

Friday November 17 2017

A new online experiment has shown just how little information is needed for “mass psychological persuasion”, using nothing more than a single Facebook ‘Like’.


Black Friday email tips: Brands must focus on emotions, not just deals

Friday November 17 2017

Invoking emotion, as well as offering attractive deals, holds the key to breaking through to UK consumers facing email overload this Black Friday and Cyber Monday, according to new research.