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Single’s Day trends: $25bn spent in one day

Single’s Day trends: $25bn spent in one day

Friday November 17 2017

Shoppers in China spent $25.3bn in one day on Saturday, smashing previous records for the world’s largest retail event which is now four times bigger then Black Friday.


Online - Personal service leads to more purchases

Online - Personal service leads to more purchases

Wednesday November 15 2017

More than three quarters of consumers claim that receiving a personal service is important when purchasing online highlighting the need for human interaction to be available in real time through customer service channels, according to new research.


UK lags behind global average in mobile internet usage

UK lags behind global average in mobile internet usage

Wednesday November 15 2017

Zenith’s Mobile Advertising Forecasts 2017 also shows that the UK mobile ad share is 10 percentage points ahead of global average.


Generation Alpha will change how brands communicate

Generation Alpha will change how brands communicate

Wednesday November 15 2017

The consumers of tomorrow will think in a fundamentally different way to any generation before them and brands will need to approach them in a different way, according to a new study.


New study shows how brands can beat Amazon at its own game

Wednesday November 15 2017

Ecommerce businesses could add as much as 6% to their revenues, representing tens of billions of dollars globally, by focusing on the most effective optimization and personalization techniques, according to new research.


Asda partners Shazam for lip-sync Halloween face filter

Monday November 13 2017

Walmart-owned Asda has launched its annual Halloween campaign with a TV ad that uses Shazam to linked to an augmented reality mobile experience.


Click and Collect helps drive extra in-store sales

Monday November 13 2017

Almost a quarter of European Click & Collect shoppers bought additional items while picking up their item, with many using their mobile device in store to shop online, according to new research.


Ikea to sell furniture via third-party sites

Monday November 13 2017

Ikea will start experimenting with selling its famous flatpack furniture through third-party online retailers as part of a wider push to become more accessible to shoppers.


Online reviews boost sales (even if they’re negative)

Monday October 23 2017

The number of online reviews a product has directly correlates with its sales performance, even if some of the reviews are negative, according to new research.


Bank holiday to trigger series of Christmas spending peaks

Monday October 23 2017

The August bank holiday weekend is set to trigger the start of Christmas spending in the UK, and mark the first of a series of peaks in seasonal shopping during Q4, according to new research.


Brands rank higher with a ‘highly browsable experience’

Monday October 23 2017

Travel industry websites can rank higher on Google by giving searchers a highly browsable customer experience, with more links to related content on the site, according to new research.


Everyday essentials now account for 20% of online shopping searches

Monday October 23 2017

Every day staples such as milk and bread, are now among the most searched for online terms – amassing nearly 1.5million searches with leading UK retailers, according to new research.