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mCommerce

eBay sees rise of “Generation Phygital”

eBay sees rise of “Generation Phygital”

Thursday January 4 2018

Brands are set to benefit from a revival of physical media as the nation’s entertainment format of choice, with over half (52%) of Brits now preferring physical books, music, film/TV and video games to digital downloads.


14 year olds have already sent more than 35,000 texts

14 year olds have already sent more than 35,000 texts

Friday November 17 2017

By the age of 14 the average child will have sent more than 35,000 texts, 30,000 WhatsApp messages and racked up more than three solid weeks of video chat, a new study has revealed.


Majority of marketers “not confident they’ve sussed mobile”

Majority of marketers “not confident they’ve sussed mobile”

Monday May 22 2017

The majority of marketers admit they haven’t got to grips with how to adequately tap into the way people use mobiles today, according to a new report.


Yahoo boosts store footfall for O2 through location-based mobile marketing campaign

Yahoo boosts store footfall for O2 through location-based mobile marketing campaign

Tuesday April 11 2017

Yahoo has struck partnership with location specialist Statiq, which will see Yahoo refine its ability to offer location-based targeted advertising for brands in the UK.


Mobile overtakes desktop traffic

Monday February 13 2017

Recent research has shown that visits to retail websites via mobile devices have overtaken desktop traffic for the first time


Mobile now accounts for 23% of UK digital ad spend

Monday February 1 2016

The average UK household now owns 7.4 devices that connect to the internet, leading to a huge rise in digital ad spend driven by mobile, according to new research.


Mobile clicks on search ads reaches all-time high in EMEA region

Wednesday October 28 2015

There has been a healthy growth in search advertising spend, clicks and impressions for smartphone, according to new research.


Mobile now top device for product info amongst 16-34 year olds

Tuesday April 7 2015

Four in five UK smartphone owners use the Internet on their mobile everyday, meaning that mobile optimised sites have become a vital part of any brand's digital strategy, according to new research.


Free Wi-Fi improves customer spend… but most users still struggle to get online

Tuesday February 24 2015

Offering free Wi-Fi at a venue increases customer spend and length of stay, but 66% of people are still confused about how to access public hotspots, according to new research.


46% of Brits use mobile as ‘primary tool in purchase decision making’

Tuesday October 21 2014

Mobile is rapidly changing consumer purchase behavior, with nearly half (46%) of UK consumers now use mobile devices as their primary tool for purchase decision making, while one in four use mobile devices as their exclusive shopping research tool, according to research.


Holistic view of mobile payment proves it boosts the whole economy

Friday July 4 2014

Driving a revolution in convenience, security and reduced transaction costs, mobile payment is set to boost the UK’s economy according to a new report.


Goldman Sachs: m-commerce sales forecast to hit $626 billion by 2018

Wednesday March 26 2014

By 2018, m-commerce sales will almost equal total global e-commerce sales generated in 2013.