Yahoo has struck partnership with location specialist Statiq, which will see Yahoo refine its ability to offer location-based targeted advertising for brands in the UK.
The majority of marketers admit they havent got to grips with how to adequately tap into the way people use mobiles today, according to a new report.
Recent research has shown that visits to retail websites via mobile devices have overtaken desktop traffic for the first time
There has been a healthy growth in search advertising spend, clicks and impressions for smartphone, according to new research.
Four in five UK smartphone owners use the Internet on their mobile everyday, meaning that mobile optimised sites have become a vital part of any brand's digital strategy, according to new research.
Offering free Wi-Fi at a venue increases customer spend and length of stay, but 66% of people are still confused about how to access public hotspots, according to new research.
Mobile is rapidly changing consumer purchase behavior, with nearly half (46%) of UK consumers now use mobile devices as their primary tool for purchase decision making, while one in four use mobile devices as their exclusive shopping research tool, according to research.
Driving a revolution in convenience, security and reduced transaction costs, mobile payment is set to boost the UKs economy according to a new report.
By 2018, m-commerce sales will almost equal total global e-commerce sales generated in 2013.
Research, from BBC Worldwide has revealed that affluent consumers are nearly twice as active on mobile as the less affluent, with nearly 4 in 10 accessing the Web through their devices at least hourly.
Over two-thirds (68%) of global mobile users have spent money via their mobile phone over the last year, with 83% planning to spend money on goods via their mobile phone in the next 12 months a 15% increase on current levels, according to new data.
UserReplay signs alliance deal with Appsee to deliver best of breed Session Replay for browser and mobile apps
UK-based startup UserReplay has signed an alliance agreement with Tel Aviv-based Appsee.