Brands are set to benefit from a revival of physical media as the nations entertainment format of choice, with over half (52%) of Brits now preferring physical books, music, film/TV and video games to digital downloads.
By the age of 14 the average child will have sent more than 35,000 texts, 30,000 WhatsApp messages and racked up more than three solid weeks of video chat, a new study has revealed.
The majority of marketers admit they havent got to grips with how to adequately tap into the way people use mobiles today, according to a new report.
Yahoo has struck partnership with location specialist Statiq, which will see Yahoo refine its ability to offer location-based targeted advertising for brands in the UK.
Recent research has shown that visits to retail websites via mobile devices have overtaken desktop traffic for the first time
The average UK household now owns 7.4 devices that connect to the internet, leading to a huge rise in digital ad spend driven by mobile, according to new research.
There has been a healthy growth in search advertising spend, clicks and impressions for smartphone, according to new research.
Four in five UK smartphone owners use the Internet on their mobile everyday, meaning that mobile optimised sites have become a vital part of any brand's digital strategy, according to new research.
Offering free Wi-Fi at a venue increases customer spend and length of stay, but 66% of people are still confused about how to access public hotspots, according to new research.
Mobile is rapidly changing consumer purchase behavior, with nearly half (46%) of UK consumers now use mobile devices as their primary tool for purchase decision making, while one in four use mobile devices as their exclusive shopping research tool, according to research.
Driving a revolution in convenience, security and reduced transaction costs, mobile payment is set to boost the UKs economy according to a new report.
By 2018, m-commerce sales will almost equal total global e-commerce sales generated in 2013.