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Ho! Ho! Ho! - Brits have already spent £2bn on Christmas 2017

Ho! Ho! Ho! - Brits have already spent £2bn on Christmas 2017

Sunday June 25 2017

Shoppers all over Britain have already spent £2bn on Christmas presents with over 15% of the population already having spent in excess of £200 ahead of December, according to new research.


Social media marketing: Which platform spends the most on its own ads?

Social media marketing: Which platform spends the most on its own ads?

Sunday June 25 2017

A new study from Kantar Media study, looked at the ad spends of the five big social-media networks in the US, showing that Facebook dominates with Snapchat and Pinterest on the rise.


UK retailers improve their Twitter customer service

UK retailers improve their Twitter customer service

Sunday June 25 2017

Survey indicates that retail is lagging overall in digital customer service


Targeted ads: 3 in 5 consumers think marketers fail to target them effectively

Targeted ads: 3 in 5 consumers think marketers fail to target them effectively

Sunday June 25 2017

Despite the growing availability of online and offline customer data, 3 in 5 consumers (58%) think that brands and marketers are failing to target them effectively.


UK customers content with digital services in retail

Sunday June 25 2017

Recent study shows retailer-provided digital services perform better than those offered by utility companies or governments


Growth of ecommerce changing in-store shoppers expectations

Sunday June 25 2017

Over half (55%) of shoppers know exactly what item they want to buy by the time they arrive in a shop, with many put off by staff that lack product knowledge, due the rise in online research, according to a new report.


50% of consumers hold brands responsible for inappropriate ad placement

Sunday June 25 2017

Ads appearing next to inappropriate content can be damaging for the brand, with a new survey revealing that 75% of people would be put off, while 50% would blame the brand (rather than the ad serving company) for the mistake.


Top 10 high street fashion retailers on Instagram

Tuesday June 13 2017

Nike leads the way for UK high street fashion retailers on Instagram, with 72 million followers, over three times more than closest competitor H&M with 21 million, according to new research.


Lack of visibility in Omni-Channel retailing leading to lost sales

Tuesday June 13 2017

It is no secret that customer expectation for a consistent omni-channel retail experience continues to grow but what is the true business cost for retailers who aren’t yet joining up all the dots in their omni-channel service?


River Island backs #explainepilepsy campaign

Tuesday June 13 2017

Household names from entertainment and sport, as well as keynote bloggers in the epilepsy community are backing the #explainepilepsy campaign, in partnership with clothing retailer River Island.


Fake news fatigue -Brits flock back to mainstream news sites ahead of election

Tuesday May 30 2017

With just 2 weeks until the general election, new research shows 15 million Brits are doubling their consumption of traditional news outlets, revealing a backlash against the social media filter bubble and so-called “fake news” on social sites.


Global trends: Traditional media still dominant as mobile growth slows

Tuesday May 30 2017

Traditional media still dominates worldwide consumption, but mobile is set to account for 26% by 2019 despite slowing growth, according to new research.